Task / Brief

To create a hand-drawn animated music video inspired by a philosophical and psychological narrative, depicting the protagonist Alice’s journey through the looking glass in search of self-awareness.

Project Goals

• Visually represent the deep meaning of the song.
• Create a captivating video that emotionally connects with the audience.
• Elevate the band’s popularity with outstanding artistic content.

Inspiration and Approach

Inspired by the artistic style of A-ha’s Take On Me, the project combines traditional hand-drawn animation with unique visual storytelling. The focus was on crafting an authentic and emotionally resonant style.

Key Solution

Using a monochromatic palette with selective color highlights to portray the mirrored world and Alice’s emotional state.

Result

A multimedia masterpiece that received acclaim from viewers and critics, earning the Silver Lada Award at a prestigious film festival.

Alice found herself through the looking glass, and you’ll find the best animation services with us!