Constructive Aggression:
How Form and Color Architecture Saved a 50-Ton Production Run

Project brief:

• Client: Schauch GmbH (Germany)
• Task: Create a design for a 1 kg doy-pack that explains to Turkish housewives who don’t speak German that this is a powerful dishwasher detergent, makes the package stand out among a sea of blue-green competitors, and highlights its German origin—all on a limited advertising budget.
• Result: A print layout approved on the first try, a premium look