FMCG Packaging Design | Virela | Startfire Studio

Constructive Aggression:
How Form and Color Architecture Saved a 50-Ton Production Run

Project brief:

• Client: Schauch GmbH (Germany)
• Task: Create a design for a 1 kg doy-pack that explains to Turkish housewives who don’t speak German that this is a powerful dishwasher detergent, makes the package stand out among a sea of blue-green competitors, and highlights its German origin—all on a limited advertising budget.
• Result: A print layout approved on the first try, a premium look

Подробнее: FMCG Packaging Design | Virela | Startfire Studio

Comprehensive Label Design for DIMOIL Oils

Designing product labels for technical and motor oils is a crucial step in reinforcing the visual identity of the DIMOIL brand. This project successfully delivered on three major tasks: labels for various canister sizes, a universal template for handwritten info, and a large-scale rollout of labels for new product lines.

Подробнее: Comprehensive Label Design for DIMOIL Oils

Label Redesign for Ghee and Cooking Fat – Premium Visual Identity for a Natural Product

This project involved a comprehensive redesign of the labels for natural ghee and cooking fat. The update focused on visual clarity, premium aesthetics, and text structure to emphasize product quality and build consumer trust.

Подробнее: Label Redesign for Ghee and Cooking Fat – Premium Visual Identity for a Natural Product

Comprehensive Editing and Visual Design of a Sewing Education Manual

A full editorial and visual redesign of a 350-page Ukrainian-language educational manual on sewing. The project included deep proofreading, stylistic refinement, correction of typographic inconsistencies, and the creation of a modern, adaptive layout — all within Microsoft Word for easy integration with Google Docs. This flexible approach made it accessible for the entire team to edit and collaborate in real-time.

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The Aesthetics of Learning: Course Design for Eyelash and Eyebrow Extensions in Stylish Manuals, Certificates, and Gift Packaging

Transforming a training course into an artistic experience requires more than just educational content—it demands a comprehensive design approach. This project involved creating a visually stunning set of training materials, including stylish manuals, exquisite certificates, and elegant gift packaging. The result? A course that doesn’t just teach but also inspires.

Подробнее: The Aesthetics of Learning: Course Design for Eyelash and Eyebrow Extensions in Stylish Manuals,...

Glewdor Product Catalog

When presenting a wide range of technical and medical products, clarity, and professionalism in design are essential. This project focused on creating a detailed catalog for Glewdor, a Ukrainian manufacturer and importer of refrigeration systems and cold chain equipment. The goal was to ensure the catalog not only showcased the company’s offerings but also communicated their high standards of quality and innovation.

Подробнее: Glewdor Product Catalog

Catalog of products for the company "Wimpern de luxe shop"

Catalog of products for the company "Wimpern de luxe shop" (Germany)

View online version of the catalog

Design of a series of tubes, grease for fishing - the company "Dolphin"

Design of a series of tubes, grease for fishing - the company "Dolphin"

Branding of the exhibition stand "GreenFrost". Posters, flyers, business cards, catalogs, disks

Branding of the exhibition stand "GreenFrost". Posters, flyers, business cards, catalogs, disks

Rebranding the "Wimpern DeLuxe" logo + sign (laser engraving). North Rhine-Westphalia

Rebranding the "Wimpern DeLuxe" logo + sign (laser engraving). North Rhine-Westphalia