The layout of the catalog, made on the basis of the corporate identity, allows you to enhance the memorability of the company, increases the confidence of potential buyers in the products, services and goods reflected on the catalog pages, which in turn increases the level of your sales. It can be argued that the cost of design and layout of the catalog is more than repaid and ultimately bring you tangible profits.
Product catalog - what is it?
The catalog of products, goods and services is a multi-page publication, usually in A4 format (210 x 297 mm), containing a detailed description of various types of goods and services, in most cases filled with illustrative material. The layout of the catalog is carried out in the presence of the following materials: articles, texts, descriptions and characteristics of goods and services, graphic elements such as logos, photos, slides, illustrations and drawings.
Layout of the product catalog - where to start?
Before making the layout of the catalog, its design should be developed, its structure and content should be carefully thought out, then all the texts are prepared and verified, photographs and illustrations are carefully selected.
It is important to remember that your product catalog, its layout, design and layout quality, are intended for the long-term use of your potential buyers in the future. Good design and neat layout of the product catalog forces your customers to repeatedly refer to your catalog, because the bright design and competent layout of the catalog helps them quickly find the necessary information about products and services.
Layout of the product catalog - how is it done?
Layout of a product catalog is a technical process, but, like design development, layout of a catalog is an element of the creative process. The layout of the catalog requires a high level of professionalism and literacy from the layout designer, because the further fate of the catalog largely depends on the layout. From the layout designer, as well as from the designer, a full range of knowledge about printing processes, as well as the psychology of the end user, is required.
High-quality layout of a catalog always requires special precision and accuracy from the layout designer. These qualities in the layout of the catalog are primarily needed for accurate adherence to the design of the developed page templates and catalog spreads, the so-called master pages. Accurate adherence to the design of the master pages allows you to give uniformity to the sections of the catalog, thereby showing a high level of work on the layout of the catalog, increasing its readability and, as a result, ease of use. The layout of the catalog also requires the layout designer to be particularly accurate in color correction of illustrations, which together must be made in a single color scale, uniform quality and meet the requirements of high-quality offset printing standards.
Accurate and competent layout of the catalog, its internal pages and sections, is carried out in such a way that the user can quickly find the information he needs. High-quality layout of the catalog ultimately encourages your potential customers to buy your products and goods.
At the end of the work on the layout of the catalog, together with the customer, the final proofreading of the texts is carried out and each of the pages of the catalog is checked in order to eliminate errors and shortcomings.When the layout of the catalog is completed and its proofreading has been carried out, the files are prepared for offset printing.The layout of the catalog, made in our design bureau, includes all the necessary prepress works, so the customer does not have to pay extra for them in the printing house.
Layout of the product catalog - in what time frame?
The layout of the product catalog is made on the basis of many materials, while the volume of the catalog and its content in different cases are very different. The scope of work on the layout of the catalog significantly depends on the presence or absence of the client's source texts and illustrations, photographs and creative solutions, the presence of a corporate identity and a logo, necessary for the layout of the catalog. These components significantly affect the timing of work on the layout of the catalog.
As a result, the layout of the catalog is carried out within 1 to 3 weeks.
I offer a neat and professional layout of the product catalog for customers from various fields and industries. As a result of high-quality layout of the catalog, we set the task of maximum efficiency for the promotion of products, goods and services of the client. The design and layout of the catalog are calculated individually, due to strong differences in the amount of work, prices can vary significantly.