Task / Brief

1. Project Overview

   • About: A children's educational center transitioning to an online format under a new brand.
   • Task: Develop a unique logo that resonates with children and parents alike.
   • Format: Online learning platform.

2. Target Audience

   • Primary: Children aged 4 and up.
   • Secondary: Parents seeking quality education for their children.

3. Brand Colors

   • Bright and cheerful tones appealing to children.

4. Company Name

   • poKrok (featuring steps and a silhouette within the logo).

Project Goals

Design a recognizable logo that symbolizes progress, development, and learning support.

Inspiration and Approach

The design takes inspiration from the concept of progress, represented by steps symbolizing upward movement and growth.

Key Solution

A child-friendly yet sophisticated visual design: bright colors combined with minimalism and dynamic elements ensure the logo appeals to both children and parents.

Outcome

The logo successfully captures the essence of poKrok, becoming a visual hallmark for the children's educational center.